About
The Kingdom of Bhutan
A land where the thunder dragon soars above snow-capped peaks, and an ancient culture thrives in harmony with nature.
A Brief History
Known as Druk Yul — the Land of the Thunder Dragon — Bhutan has maintained its sovereignty and distinct cultural identity for over a thousand years. Nestled between the giants of India and China, this small Himalayan kingdom has never been colonised, preserving traditions that stretch back to the 7th century when Buddhism first arrived on its shores.
Gross National Happiness
In 1972, the Fourth King of Bhutan declared that “Gross National Happiness is more important than Gross Domestic Product.” This visionary philosophy guides Bhutan's development, measuring prosperity through the well-being of its citizens, preservation of culture, conservation of the environment, and good governance.
Environmental Stewardship
Bhutan is the world's only carbon-negative country. Its constitution mandates that at least 60% of the country remains under forest cover for all time — currently over 72% is forested. From the subtropical plains to alpine glaciers, this biodiversity hotspot is home to snow leopards, black-necked cranes, and the rare blue poppy.
High Value, Low Volume Tourism
Bhutan's approach to tourism is as unique as the kingdom itself. Through the Sustainable Development Fee and carefully managed tourism, Bhutan ensures that visitors experience the country authentically while protecting its environment and cultural heritage for future generations.